Archive for April, 2010

Are you a business owner raising capital with a Regulation D Rule exemption (504, 505 or 506) also referred to as a Private Placement Memorandum, PPM or Offering Memorandum? If you are using this mechanism to raise capital then you’ll, no doubt, have to have a solid comprehension of the most distinct and important part of the Private Placement Memorandum referred to as the ‘Offering Circular’.

When your consultant or attorney is asking you for details on everything from business location to management, from dividends to risk details, you need to make sure that this information is complete and accurate. You’ll need to audit the documents after they are completed. A solid Offering Circular has kept countless companies from being sued by investors that didn’t get the investment return they were anticipating.

While the business plan is meant to grab the initial attention of the investor or funding source, the Offering Memorandum is meant to spell out the down and dirty details of the venture so that you are protected from lawsuits down the road, while simultaneously exposing the various ins and outs of your venture to give a ‘reality check’ to the investor before they hand over the cash.

The offering circular needs to be powerful yet very compact without the redundancies of using space to say the same things over and over again to pull the investors attention from the negative to the potential profit margins or management’s impressive pedigree. With all this said, yes it’s true the offering circular is one of the parts of a PPM spells out the technical aspects of the enterprise with a focus on inherent risk of investing but this can be done in a balanced way to also demonstrate the positive aspects of your venture by giving solid descriptions of your management team and, in place, distribution centers and contracts in place ready for capitalization.

When authoring the offering circular demonstrate the risks with a well balanced demonstration of the system in place to overcome these risks and dominate your market niche.

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Individuals engaged in internet marketing know that there is no other way to generate traffic than to write articles that contain useful information.

This is because people go to the internet to get information and if they don’t get it from your website content; they won’t bother to visit it.

The only problem with this is that article writing can be a very long process. When you write articles, say, to promote different products, you must be able to do research in order to know what to include.

This can be really time-consuming and boring at the same time. Of course, you can have somebody write the articles for you but this can cut your profits.

So the dilemma now is how to get those articles done. There are a lot of programs that claim to write or rewrite articles using the specific keywords that you want to be used. But more often than not, these articles are only good enough to be read by engines and not by people.

However, there are some software that can actually produce real articles. One software is the instant article wizard which has bee used by a lot of internet marketers for quite a long time now.

It combines the tasks of doing research for the article and actually writing the article which allows you to save time.

The process of writing articles with the instant article wizard starts with the keyword that you need to include in the article. The program will then search the internet for any related ideas.

From what the program comes up with, you will be able to make sensible articles from start to finish.

A quality article that you produce can gain traffic for years to come which is why a lot of online promoters release articles in a daily basis to be submitted in article directories or posted in blogs.

Writing these articles manually will take a lot of time, which is having a program do it for you can be really convenient.

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